EcomBot's Search Analytics module provides total visibility into what your customers are actively searching for on your store. By analyzing search intent in real time and identifying unsuccessful queries (Zero-Hits), you can adapt your catalog and guide your customers to the right products.
1. Search Performance Overview
The search dashboard provides key indicators to measure the effectiveness of your product discovery tool:
- Search Interaction Rate: The percentage of visitors actively using smart search.
- Daily Volume: Over-time tracking of the number of queries to identify search spikes (marketing campaigns, sales, seasonality).
- Breakdown by Search Mode:
- Instant: Ultra-fast search based on direct lexical matching.
- Semantic: Smart search based on deep intent and concepts.
- CMS Native: Queries captured from the site's default search bar.
- Breakdown by Interaction Source:
- Search Bar: Direct use of the EcomBot search bar.
- Widget: Search conducted inside the interactive chat widget.
- Chat: Conversational searches triggered during the discussion.
2. Zero-Hit Intelligence (Queries with No Results)
The biggest point of friction in a search experience is the "No results found" page. EcomBot solves this with the Zero-Hit Intelligence tab:
- Spotting opportunities: EcomBot groups and ranks frequent queries that returned no products. This is a goldmine for knowing what your customers want to buy but you don't offer yet.
- History and escalation: You can see how many times a search failed, its trend over the last 7 days (Sparkline), and whether the customer eventually requested to chat with the AI for help.
đź’ˇ Tip: If a query like "hiking shoes" frequently appears with 0 results but you sell "trail running shoes," this is the perfect time to create a synonym!
3. 1-Click Synonym Creation & Suggestions
For every unsuccessful query detected, our cloud intelligence engine instantly analyzes your catalog and suggests solutions:
- Lexical Similarity Calculation: The system analyzes the names of your active products and automatically suggests the closest products to the failed search term.
- 1-Click Creation: If a suggested product fits the query, simply click the Create Synonym button.
- Automatic Redirection: From the next second, any visitor searching for that term will be automatically directed to the associated product, transforming a search failure into an immediate sales opportunity.
4. Global Synonym & Blacklist Management
The administration allows you to finely tune the user experience:
- Synonym Dictionary: You can manually create, edit, or delete equivalence rules (e.g., associating "gift" with your star product, or "summer" with your seasonal collection).
- Query Blacklist: Certain searches (inappropriate words, off-topic queries) can be blacklisted. They will no longer appear in your stats or in automated synonym suggestions.
đź“ť Note: Synonym synchronization and search rules are instantaneous and apply in real time to your widget and search bar, without requiring any manual updates or page reloads.