Product Frictions & Diagnostics

The Insights (or Improvements) tab serves as EcomBot's nerve center for eliminating purchasing friction on your storefront. Instead of manually auditing thousands of conversations, EcomBot automatically isolates recurring customer doubts and doutes on specific product listings, allowing you to resolve them with a single click.

What is a "product friction"?

When a customer hesitates on a product page, they often voice specific questions to the virtual assistant (e.g., "What is the exact shelf thickness?", "Does this rust outdoors?", "Is the assembly guide included in the box?").

EcomBot processes these questions silently in the background:

1. Friction detection: If a question reflects a buying doubt that went unanswered (or if a product records high views but unusually low conversion), the event is categorized as a Product Friction (fiche_friction_insights).
2. AI clustering: The AI groups similar customer objections together (e.g., "3 customers raised concerns regarding rust resistance for this item").
3. Instruction suggestion: The AI automatically writes a tailored AI Corrective Sales Instruction to patch the missing data in your product catalog.

How to Resolve Frictions in the Dashboard

To view and resolve detected frictions:

1. Log in to your EcomBot Admin Dashboard, open Activity and navigate to Insights (or Improvements).
2. Locate the items tagged with the orange AI Instruction (Product Friction) badge.
3. Click the AI Instruction button on the right side of the row.
4. A visual modal will open, displaying:
   • The target product with key metrics (Total views, Assisted Sales Count, Price).
   • A list of real customer doutes recorded (e.g., "Weight limit doubts: 4 inquiries").
   • The autogenerated AI Corrective Sales Instruction (e.g., "Specify that the shelving unit supports up to 35kg maximum per shelf.").
5. Edit this text instruction using natural language to match your product specs.
6. Click Validate and Apply.

WooCommerce Server-to-Server (S2S) Sync

This is the core strength of EcomBot's catalog integration:

When you click Validate and Apply, EcomBot does not just save the rule locally. It triggers an automated, secure bidirectional Server-to-Server (S2S) sync in the background:

• Catalog update: The corrective instruction is sent directly to your WordPress WooCommerce database via secure API requests and saved in the product's custom metadata (_ecombot_product_instructions).
• Instant runtime retrieval: In future conversations involving this product, EcomBot's AI reads this instruction with priority (Eager Retrieval) to address customer objections instantly and accurately.
• CRO benefit: Your product pages are dynamically enriched based on actual shopper hesitations, boosting buyer confidence and increasing average order value.

How to Edit or Delete an Existing Instruction

If you need to change a reassurance instruction that was previously saved, you have two methods:

• Via WooCommerce: Edit the corresponding custom field inside your WordPress product editor. Our real-time webhooks instantly sync changes back to EcomBot.
• Via EcomBot: Navigate to the Products tab, filter by product, and edit its AI instructions.